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Privacy Policy

1. Introduction

Word of Mouth is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our platform.

2. Legal Framework and Our Role

We operate as a Responsible Party under POPIA, meaning we determine the purpose and means of processing your personal information. We are committed to processing your data lawfully, fairly, and transparently.

3. Information We Collect

3.1 Personal Information from Service Providers

  • Full name, ID number, contact details
  • Professional registration details and credentials
  • Business information and registration documents
  • Banking details for commission payments
  • Communication preferences and platform usage data

3.2 Personal Information from Lead Generators

  • Full name, ID number, contact details
  • Subscription package selection and payment information
  • Banking details for referral fee payments
  • Lead submission history and performance metrics
  • Platform usage and communication data

3.3 Personal Information from Leads/Clients

  • Contact details (name, phone, email)
  • Property preferences and requirements
  • Location and timing preferences
  • Communication history through our platform

3.4 Technical Information

  • IP addresses, device information, browser data
  • Platform usage analytics and performance metrics
  • Login credentials and security information
  • Communication logs and timestamps

4. How We Use Your Personal Information

4.1 Contract Performance

  • Processing referrals and verifying lead information
  • Facilitating connections between Lead Generators and Service Providers
  • Processing payments and referral fees
  • Managing your account and platform access

4.2 Legitimate Business Interests

  • Improving our platform and services
  • Fraud prevention and security
  • Analytics and performance monitoring
  • Business development and growth

4.3 Legal Compliance

  • Complying with POPIA and other applicable laws
  • Responding to legal requests and court orders
  • Maintaining required business records
  • Property Practitioners Act compliance

4.4 Consent-Based Processing

  • Marketing communications (with your consent)
  • Third-party partnerships (with explicit consent)
  • Optional platform features and services

5. Information Sharing and Disclosure

5.1 Core Platform Functionality

  • Sharing lead information with relevant Service Providers
  • Connecting Lead Generators with potential clients
  • Facilitating the referral and transaction process

5.2 Service Providers and Third Parties

  • Payment processors for fee transactions
  • IT service providers for platform maintenance
  • Analytics providers for platform improvement
  • Legal and compliance advisors when necessary

5.3 Legal Requirements

  • Court orders and legal processes
  • Regulatory requirements and investigations
  • Law enforcement when legally required
  • Protection of rights and safety

6. Data Security and Protection

  • Industry-standard encryption for data transmission
  • Secure servers and access controls
  • Regular security audits and updates
  • Staff training on data protection
  • Incident response procedures

7. Data Retention

  • Active account data: retained for the duration of your membership
  • Transaction records: retained for 5 years as required by law
  • Marketing data: retained until consent is withdrawn

8. Your Rights Under POPIA

  • Access to your personal information
  • Correction of inaccurate information
  • Deletion of your information (subject to legal requirements)
  • Objection to processing
  • Restriction of processing
  • Data portability
  • Withdraw consent at any time

To exercise these rights, contact us at services@wordofmouth.co.za. We will respond within 30 days.

9. International Transfers

  • We may transfer data to countries with adequate protection levels
  • Appropriate safeguards are in place for all transfers
  • You will be notified of any significant international transfers

10. Children’s Privacy

Our platform is not intended for persons under 18 years of age. We do not knowingly collect personal information from minors.

11. Updates to This Privacy Policy

We may update this policy from time to time. We will provide at least 30 days’ notice of material changes through our platform.

12. Contact Information

For any privacy-related queries: services@wordofmouth.co.za